Product Configurator

Out-of-the-box offerings may have been acceptable a few years ago, but today’s tech-savvy online shoppers demand the ability to customize their products and services. Whether you’re selling apparel, software, or furniture, customers expect to be able to configure their item to meet their individual needs. If you can’t offer them that flexibility, you’re risking losing them to a competitor who can.

Our state-of-the-art Product Configurator allows you to give your customers the control they demand, while also providing the following advantages:

• Minimized order mistakes and returns
• Reduced lead times
• Versatile deployment options (web-based or application-based)
• Flexibility to define your own business rules
• Easy-to-use administrative interface for setting up drop-down menus, radio buttons, and check boxes
• More credibility for your online store

Our robust, fully custom application offers all the features you need to provide a gratifying shopping experience:

• Multiple selections: For items that have more than one configurable option, you can create several different selections for the customer to specify. For options that require only one choice, such as Color, drop-down menus or radio buttons can be displayed. When the customer can specify more than one selection, check boxes are used.
• Required and optional fields: You’ll have full control over whether a field is mandatory or not. If a customer neglects to make a required selection, an error message will prompt them to do so before they can proceed with their order.
• Conditional logic: For more complex scenarios where the selection of a certain option makes another option required, our conditional logic will help to minimize confusion and ensure that the customer’s order is filled correctly.
• Default options: You’ll have the capability to select default selections for each value, simplifying the process for customers who don’t have custom requests.
• Option-specific settings: If certain options require a change in the product price or shipping requirements, the calculations will be performed in real time as the customer makes their selections.

By offering flexible product configuration tools to your consumers, you’ll greatly increase the chances that they’ll choose your site over the more limited options offered by your competitors. Contact us to learn more about our stable, secure Product Configurator tool.