Web Development - Web Design Services
Back when the Internet was still in its infancy, the main goal of websites was to
look as nice as possible. Emphasis was placed on graphics and imagery, Flash treatments,
and other aesthetically pleasing effects. But as more and more online businesses
learned about the merits of search engine optimization, they realized looking good
wasn’t the most important aspect of marketing their product or service—in order
to reach as many consumers as possible, they would have to strike a careful balance
between sexy and smart.
As "SEO" quickly became the top industry buzzword, the landscape of web design experienced
a substantial shift. Aesthetics are still important, but playing nice with search
engines is critical to increasing organic traffic. Today’s online companies need
sites that sustain brand identity and resonate with customers while catering to
the quirks of the major search engines.
At Abinko, we can help you remove any existing design elements that are serving
as barriers to search engines, such as excessive graphics and confusing navigation.
We retain a team of forward-thinking web designers who possess a blended knowledge
of what makes a site visually appealing to consumers and also what makes it more
palatable to search engines.
We’ll assist you with every step of the web design process, from brainstorming concepts
to end user testing:
Whether you are just starting the next .com or are a Fortune 500 company, Abinko
team members will work with you to develop your website so that it achieves your
e-business goals quickly and cost effectively. As a Microsoft certified partner,
we have access to the latest development tools and e-business server products from
Microsoft used by today’s most successful e-businesses. Leveraging Microsoft technologies
allows us to develop clients a robust, secure, and scalable e-business solution
cost effectively. Today’s technological solutions keep your website fresh, engaging,
and up to date, while promoting valuable web activity and return customers.
- Analyzing your current site, or your concept and vision
for a brand-new site
- Reviewing your competitors’ sites and making recommendations
for best practices
- Identifying top-performing keywords to include in your
site’s content
- Helping you determine what type of site architecture
and navigation to use
- Generating code in the most appropriate language (i.e.
HTML, JavaScript, PHP, etc.)
- Writing compelling, search-optimized website copy that
caters to both search engines and potential buyers
- Creating CSS style sheets and templates
- Ensuring W3C compliance
- Striking a smart balance between graphics, Flash, and
text