Boca Raton Web Marketing - Fast Track

Our mission is to improve web traffic on a web site in order to maximize the business potential. This is accomplished by advancing the website's ranking in the search engines.  By using keyword phrases that a prospective customer of the website would likely use in finding the site, we will create Search Engine Optimized pages with useful content for web visitors, the website owner, and search engine spiders.  We do not use spamming techniques or other tricks we simply take the time to understand how potential customers in your market are using the web search engines to find the products and services you offer, and then build content and write web copy that is search engine spider friendly.  Once we have the content, the web-crawlers are notified.

Step 1 Getting Started

In an effort to introduce our services, we have put together a cost effective plan to quickly boost search engine rankings.  We will develop two search engine optimized pages; one about the company and the other about a product or service. 

Step 2 Keyword Phrase Analysis

We will research and develop keyword phrases used by web searchers to find products and services offered by the client.  This research will reveal the quantity of searches performed in your market and the number of other websites with these keyword phrases contained in them.  We will develop at least 12 keyword phrases specific to the web sites company and its product/service offering. 

Step 3 Copywriting

We will write sales-friendly and search engine-friendly copy using 3 keyword phrases per page.  Pages will be prepared and presented to the client for review and comment.  Final copy will then be prepared and placed into final form, consistent with the look and feel of the current site.  If a current site design does not exist, we will use a design neutral search engine-friendly format that can easily be incorporated into any website. Our initial engagement includes one revision. Additional revisions require an additional fee per request. 

Our initial engagement will include the following pages:

Ø     Home Page
We will write sales-friendly copy in relation to the company and its products and services that is search engine optimized.  This includes copy, tags, and links to other pages within the site. Length will be approximately 300-500 words.

Ø     Product/Service Page
We will write sales-friendly copy specific in nature to a product or service the   company offers.  This page will be keyword optimized for the product or service including copy, tags, and links to other pages within the site. Length will be approximately 250 to 350 words.

Step 6 Submit to Major Search Engines

We will submit the newly developed pages to all the major search engines for inclusion into their index.  We will express submit the home page to selected web indexes, to accelerate inclusion of the website.

Step 7 Tracking Results

We will prepare a page ranking report for these new pages prior to submission, and approximately one month after submission.  We also recommend reviewing web log files or web traffic reports to determine the improvement in web traffic.  If your site is hosted on one of our e-business hosting partners, detailed web analytics will be available to indicate where traffic is coming from as well as what keywords were used.

After The Engagement

The initial efforts will achieve measurable results. However, Search Engine Optimization is an on-going process and only one component of an overall internet marketing strategy. The effectiveness of a web site will continue to increase with proper education and action. During the course of this initial phase, we will be happy to prepare a long term marketing plan and budget for the company with the intent to achieve its search engine positioning and other marketing goals.  This plan will include our recommendations and expertise for any design changes, site architecture, content changes, pay per click, e-mail marketing, and paid inclusion programs. 

What we need to begin:

Ø     Your company web site address, permission to access necessary accounts via user names and passwords to change and upload web pages to your site.

Ø     Brochures, web copy, and other collateral your company has produced for marketing purposes.

Ø     Competitor information, such as company names and web site addresses.

Contact us today to see how we can get you on the Fast-Track.